Media Kit


Ripped Jeans and Bifocals is a travel and lifestyle brand that appeals to people across all demographics, although most of the readers are women between the ages of 35 and 65.

That’s right. I have the ear of the most important, influential and sought-after consumer group out there: mothers and grandmothers who purchase goods and experience for their families. According to, women are responsible for 70-80 of the economic decisions for their families.

Ripped Jeans and Bifocals age demographics

My readers are interested in health, travel, family activities, recipes, home goods, and home improvement. Most own their own home and have an annual income of 150K+ and vacation at least once a year. I am visible and active across all social media, with my Gen-X moms being most engaged on Facebook.

All blog posts are syndicated to MSN and Google News.

Ripped Jeans and Bifocals Social numbers


I’m mom to two 13-year-old boys and a 30-year-old daughter. I live in the San Antonio area with my husband and sons. 

After 26 years in the United States Air Force, I embarked on my second act creating relatable lifestyle content that encourages families to build experiences with their children and to take time for themselves as well. I believe meaningful experiences matter more than possessions and that travel teaches patience, cooperation and humility.

I establish connections with my readers by sharing encouraging and often humorous content and tips to make travel with kids and life at home more fun. tips that make traveling with kids and life at home more fun. 

Let me help you tell and amplify your story and get your message in front of the people you want to reach – moms. I offer sponsored web content and social media promotion, freelance writing, editing, and consulting. If you’re interested in having me write for your publication I’m happy to send you clips or writing samples. 

If you’d like to place banner or sidebar advertising on my website, please contact Mediavine.


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Past Partners

ripped jeans and bifocals past partners

Featured In

Los Angeles Times, The Washington Post, Love What Matters, AARP, HuffPost and more.