Ripped Jeans and Bifocals is a lifestyle brand that appeals to people across all demographics, although most of the readers are women between the ages of 35 and 65.
That’s right. I have the ear of the most important, influential and sought-after consumer group out there: mothers and grandmothers who purchase goods and experience for their families. According to Inc.com, women are responsible for 70-80 of the economic decisions for their families.
My readers are interested in health, travel, family activities, recipes, home goods, and home improvement. Most own their own home and have an annual income of 150K+ and vacation at least once a year. I am visible and active across all social media, with my Gen-X moms being most engaged on Facebook.
I’m mom to two 12-year-old boys and a 30-year-old daughter. I live in the San Antonio area with my husband and sons, who are both adopted from China.
After 26 years in the United States Air Force, I embarked on my second act creating parenting, lifestyle and travel content infused with humor and a “life isn’t perfect but get out there and live it anyway” voice. I believe experiences count more than stuff and that travel teaches patience, cooperation and humility.
I establish connections with my readers by sharing travel and lifestyle content that encourages them to enjoy adventures together and to make the small moments count. I also share tips that make traveling with kids and life at home more fun.
If you’re interested in having me write for your publication or website I’m happy to send you clips or writing samples.
Let me help you tell and amplify your story and get your message in front of the people you want to reach – moms. Services include: brand ambassadorships, sponsored content, press trips, social media promotion and coaching, event attendance, hosting, speaking, modeling, freelance writing and editing.
Brands I’ve Worked With
Los Angeles Times, The Washington Post, Love What Matters, AARP, HuffPost and more.